I developed and delivered a comprehensive strategic presentation for CashUp Company Ltd., a pioneering Gambian fintech firm, outlining a roadmap for success in the competitive mobile money market. The presentation analyzed key industry players, both domestic and international, with in-depth case studies of India’s most successful mobile money apps, PayTM and PhonePe, to extract actionable insights for the Gambian context. I mapped the local financial landscape, evaluating IT literacy rates and user behavior patterns to identify untapped opportunities for market penetration.

The proposal included tailored strategies for customer acquisition, emphasizing localized approaches to agent network development and merchant partnerships. A core focus was placed on long-term customer retention through intuitive UX design adapted to Gambian users’ needs, supported by data-driven retention models inspired by emerging markets. The visual design transformed complex fintech concepts into clear, engaging graphics while maintaining CashUp’s professional brand identity. The presentation concluded with phased implementation timelines and measurable KPIs, earning a standing ovation from executives and directly informing the company’s market entry strategy. This project demonstrated my ability to merge analytical rigor with compelling storytelling to drive strategic decision-making in fintech.