I conceptualized and launched a comprehensive YouTube channel for Bliss Listings, establishing their digital presence in Gambia’s luxury real estate market. The channel features high-quality property tours shot in 4K resolution, market insight videos, and client testimonial reels, all designed to showcase premium listings while building trust with high-net-worth buyers. I developed a consistent visual identity through custom thumbnails incorporating Bliss Listings’ brand colors and elegant typography, ensuring instant recognition across platforms.

The content strategy balances aspirational footage of waterfront villas and commercial properties with practical videos on relocation tips and investment guides, positioning the brand as both a market leader and educational resource. I optimized the channel architecture with keyword-rich descriptions, strategic playlists (e.g., “Brusubi Luxury Homes,” “Investment Properties Under $500K”), and integrated CTAs linking to their website’s VIP client portal.